{
  "about": "PlacePilot's comparison pages as data: each competitor's facts were read on their own public pages on the date given.",
  "updated": "2026-09-25",
  "page": "https://getplacepilot.com/vs/",
  "placepilot": {
    "pricing": "https://getplacepilot.com/data/pricing.json"
  },
  "competitors": [
    {
      "id": "owner",
      "name": "Owner.com",
      "kind": "Websites and online ordering for restaurants",
      "site": "https://www.owner.com",
      "page": "https://getplacepilot.com/vs/owner/",
      "markdown": "https://getplacepilot.com/vs/owner.md",
      "updated": "2026-09-25",
      "answer": "PlacePilot is the AI marketing team for an independent restaurant: your site, Google profile and AI search, built from your listing in 3 minutes, from $24.99 a month with no cut of any order, and socials on the Group plan.",
      "bestFor": {
        "them": "takeout, delivery and an app in the US and Canada",
        "placepilot": "restaurants that want a site and Google work without per-order fees"
      },
      "rows": [
        {
          "feature": "Monthly price",
          "placepilot": "From $24.99 a month for one business, no fee per order; Agency $499.99 for ten",
          "them": "$249 a month + 5% per order, or $499 flat",
          "winner": "placepilot",
          "sources": [
            "https://www.owner.com/pricing"
          ]
        },
        {
          "feature": "Fee your guest pays",
          "placepilot": "None",
          "them": "A 5% order support fee on both plans",
          "winner": "placepilot",
          "sources": [
            "https://www.owner.com/pricing"
          ]
        },
        {
          "feature": "Who builds the site",
          "placepilot": "PlacePilot, from your Google listing, site and menu in 3 minutes; you change it in a chat",
          "them": "Owner's team sets it up on a fixed design you brand",
          "winner": "placepilot",
          "sources": [
            "https://www.owner.com/restaurant-website-ai"
          ]
        },
        {
          "feature": "Menu in other languages",
          "placepilot": "In the languages your guests search in",
          "them": "No multi-language site feature on their product pages",
          "winner": "placepilot",
          "sources": []
        },
        {
          "feature": "Where it sells",
          "placepilot": "Anywhere, priced in dollars or euros",
          "them": "Restaurants in the US and Canada",
          "winner": "placepilot",
          "sources": [
            "https://www.owner.com/platform-terms"
          ]
        },
        {
          "feature": "Google and AI search",
          "placepilot": "Where you rank against the restaurants near you on Maps and in AI answers, rechecked every week with the fixes ready",
          "them": "SEO pages it builds for you, and your listings kept on Google, Yelp and Apple Maps",
          "winner": "placepilot",
          "sources": [
            "https://www.owner.com/pricing",
            "https://www.owner.com/listings-management"
          ]
        },
        {
          "feature": "Online ordering and delivery",
          "placepilot": "Not handled; link your existing ordering service",
          "them": "Built in, with your own drivers or third-party ones",
          "winner": "them",
          "sources": [
            "https://www.owner.com/delivery"
          ]
        },
        {
          "feature": "Branded app and loyalty",
          "placepilot": "Not offered: a website that works on every phone",
          "them": "A guest app and points loyalty, included",
          "winner": "them",
          "sources": [
            "https://www.owner.com/branded-apps",
            "https://www.owner.com/loyalty-rewards"
          ]
        }
      ],
      "theyWin": [
        "You're a US or Canadian restaurant whose business is takeout and delivery, and you want ordering, drivers and catering on your own site.",
        "You want a branded app and a points program for regulars."
      ],
      "placepilotWins": [
        "You fill tables more than you send out bags, and a plan built around delivery fees costs more than it earns you.",
        "Your restaurant is outside the US and Canada, where Owner.com doesn't sell.",
        "Your guests search in other languages and need the menu in theirs.",
        "You want the site live today and changed by a message, not a support ticket."
      ],
      "sources": [
        {
          "claim": "Flexible $249 a month + 5% restaurant fee per order; Flat Rate $499 a month; guests pay a 5% order support fee; month to month, no cancellation fees",
          "url": "https://www.owner.com/pricing",
          "checked": "2026-09-25"
        },
        {
          "claim": "The platform is intended for users in the United States and restaurants in Canada (terms updated 17 September 2026)",
          "url": "https://www.owner.com/platform-terms",
          "checked": "2026-09-25"
        },
        {
          "claim": "A proven design you personalise with your branding; Owner replaces your current website",
          "url": "https://www.owner.com/restaurant-website-ai",
          "checked": "2026-09-25"
        },
        {
          "claim": "Delivery with in-house drivers, third-party drivers or both",
          "url": "https://www.owner.com/delivery",
          "checked": "2026-09-25"
        },
        {
          "claim": "No additional charge for a branded mobile app",
          "url": "https://www.owner.com/branded-apps",
          "checked": "2026-09-25"
        },
        {
          "claim": "Loyalty: guests earn points on every order",
          "url": "https://www.owner.com/loyalty-rewards",
          "checked": "2026-09-25"
        },
        {
          "claim": "Listings kept on Google, Yelp, TripAdvisor, Apple Maps, Bing and more",
          "url": "https://www.owner.com/listings-management",
          "checked": "2026-09-25"
        }
      ]
    },
    {
      "id": "popmenu",
      "name": "Popmenu",
      "kind": "Restaurant websites and marketing",
      "site": "https://get.popmenu.com",
      "page": "https://getplacepilot.com/vs/popmenu/",
      "markdown": "https://getplacepilot.com/vs/popmenu.md",
      "updated": "2026-09-25",
      "answer": "PlacePilot builds your restaurant's site from its Google listing in 3 minutes, writes it in your guests' languages and keeps working on your search, from $24.99 a month with no yearly term; Group adds your socials.",
      "bestFor": {
        "them": "a team that runs your marketing",
        "placepilot": "owners who want no yearly term"
      },
      "rows": [
        {
          "feature": "Monthly price",
          "placepilot": "From $24.99 a month for one business, no fee per order; Agency $499.99 for ten",
          "them": "$159 to $449 a month billed yearly; $179 to $499 paid monthly",
          "winner": "placepilot",
          "sources": [
            "https://get.popmenu.com/pricing"
          ]
        },
        {
          "feature": "Contract",
          "placepilot": "Month to month",
          "them": "Terms renew for a year at a time; leaving early makes the rest due",
          "winner": "placepilot",
          "sources": [
            "https://my.popmenu.com/terms"
          ]
        },
        {
          "feature": "Who designs the site",
          "placepilot": "Built from your Google listing and menu in 3 minutes; you change it by chat",
          "them": "Popmenu's team designs and builds it",
          "winner": "placepilot",
          "sources": [
            "https://get.popmenu.com/solutions/website-design"
          ]
        },
        {
          "feature": "Menu in other languages",
          "placepilot": "Your menu in each language your guests use",
          "them": "Multi-language menus not offered on their product pages",
          "winner": "placepilot",
          "sources": []
        },
        {
          "feature": "AI search",
          "placepilot": "The free report shows where you stand on Google and in AI answers; Autopilot rechecks it weekly",
          "them": "Each dish gets its own page, written to appear in ChatGPT, Perplexity and AI Overviews",
          "winner": null,
          "sources": [
            "https://get.popmenu.com/seo-aeo-geo"
          ]
        },
        {
          "feature": "Social posts",
          "placepilot": "Posts and short videos from your own photos, sent when you approve (Group plan)",
          "them": "Social posts from the Essentials plan",
          "winner": null,
          "sources": [
            "https://get.popmenu.com/pricing"
          ]
        },
        {
          "feature": "Email and texts",
          "placepilot": "Not included",
          "them": "Automated email on every plan; texts from Essentials",
          "winner": "them",
          "sources": [
            "https://get.popmenu.com/pricing"
          ]
        },
        {
          "feature": "Online ordering",
          "placepilot": "Not handled; link your existing ordering service",
          "them": "An add-on, commission-free, $1 per online order",
          "winner": "them",
          "sources": [
            "https://get.popmenu.com/pricing"
          ]
        }
      ],
      "theyWin": [
        "You want a team to plan your email and text campaigns for you.",
        "You want reservations with capacity limits and a waitlist on the same site, which Popmenu's Premier plan includes."
      ],
      "placepilotWins": [
        "You want to try it first and pay month to month, not sign an agreement that renews itself every year.",
        "You'd rather fix a dish or your hours with one message than wait for a designer.",
        "Many of your guests read another language and the menu has to read well in theirs.",
        "You want a site this afternoon, not at the end of a design project."
      ],
      "sources": [
        {
          "claim": "Starter $159, Essentials $269, Premier $449 a month prepaid annually; $179, $299, $499 paid monthly; $1 per online order; online ordering and catering an add-on",
          "url": "https://get.popmenu.com/pricing",
          "checked": "2026-09-25"
        },
        {
          "claim": "Agreements renew for one-year terms; ending early accelerates unpaid fees for the minimum commitment period (terms last updated 3 January 2024)",
          "url": "https://my.popmenu.com/terms",
          "checked": "2026-09-25"
        },
        {
          "claim": "Popmenu's team designs and builds your restaurant website end to end",
          "url": "https://get.popmenu.com/solutions/website-design",
          "checked": "2026-09-25"
        },
        {
          "claim": "Every dish gets its own indexable URL; built to surface in ChatGPT, Perplexity and Google's AI Overviews; listings sent through Yext",
          "url": "https://get.popmenu.com/seo-aeo-geo",
          "checked": "2026-09-25"
        },
        {
          "claim": "Reservations and waitlisting built into the Popmenu website",
          "url": "https://get.popmenu.com/solutions/front-of-house",
          "checked": "2026-09-25"
        }
      ]
    },
    {
      "id": "toast",
      "name": "Toast",
      "kind": "Restaurant point of sale with a website add-on",
      "site": "https://pos.toasttab.com",
      "page": "https://getplacepilot.com/vs/toast/",
      "markdown": "https://getplacepilot.com/vs/toast.md",
      "updated": "2026-09-25",
      "answer": "PlacePilot gives your restaurant a website and Google and AI search work beside whatever till you use, with no POS contract, from $24.99 a month, and social posts on the Group plan.",
      "bestFor": {
        "them": "a new till with the website thrown in",
        "placepilot": "keeping the till you already have"
      },
      "rows": [
        {
          "feature": "What you're buying",
          "placepilot": "A website and Google and AI search work, plus social posts on Group",
          "them": "A POS system; the website is one of its products",
          "winner": null,
          "sources": [
            "https://pos.toasttab.com/pricing",
            "https://pos.toasttab.com/products/websites"
          ]
        },
        {
          "feature": "Do you need their POS?",
          "placepilot": "No: it works beside any till",
          "them": "The website builder opens once your Toast contract is complete",
          "winner": "placepilot",
          "sources": [
            "https://pos.toasttab.com/products/websites"
          ]
        },
        {
          "feature": "Hardware",
          "placepilot": "None",
          "them": "Runs only on approved Toast hardware",
          "winner": "placepilot",
          "sources": [
            "https://pos.toasttab.com/pricing"
          ]
        },
        {
          "feature": "Price",
          "placepilot": "From $24.99 a month for one business, no fee per order; Agency $499.99 for ten",
          "them": "POS from $0 a month (Starter Kit) or $69 a month; no separate website price published",
          "winner": null,
          "sources": [
            "https://pos.toasttab.com/pricing",
            "https://pos.toasttab.com/products/websites"
          ]
        },
        {
          "feature": "Google search",
          "placepilot": "A free report against the restaurants nearby, then weekly checks and the fixes",
          "them": "Site metadata updated for search as your POS menu changes",
          "winner": "placepilot",
          "sources": [
            "https://pos.toasttab.com/products/websites"
          ]
        },
        {
          "feature": "Reservations",
          "placepilot": "Your booking link or a request form on every page",
          "them": "Toast Tables, built for US restaurants",
          "winner": null,
          "sources": [
            "https://pos.toasttab.com/products/toast-tables"
          ]
        },
        {
          "feature": "Menu updates",
          "placepilot": "Tell the chat, then publish the preview",
          "them": "Change it in the POS and the site follows",
          "winner": "them",
          "sources": [
            "https://pos.toasttab.com/products/websites"
          ]
        },
        {
          "feature": "Online ordering",
          "placepilot": "Not handled; link your existing ordering service",
          "them": "Commission-free, with one flat fee per order",
          "winner": "them",
          "sources": [
            "https://pos.toasttab.com/products/online-ordering"
          ]
        },
        {
          "feature": "Card payments",
          "placepilot": "Not handled",
          "them": "In the restaurant and online, at a rate quoted for your business",
          "winner": "them",
          "sources": [
            "https://pos.toasttab.com/products/payments"
          ]
        }
      ],
      "theyWin": [
        "You're choosing a new POS anyway and want online ordering and card payments from the same company.",
        "Your menu changes daily and you want the site to follow the POS without anyone touching it."
      ],
      "placepilotWins": [
        "You're happy with your till and don't want to sign a POS contract to get a better website.",
        "What you need most is to show up on Google Maps and in AI answers when people search nearby.",
        "Your guests read the menu in several languages, and the site should speak each of them.",
        "You want a monthly price you can read before talking to sales."
      ],
      "sources": [
        {
          "claim": "Starter Kit from $0 a month; Point of Sale from $69 a month; pricing for new customers and single locations; runs only on approved Toast hardware; Toast Care support included 24/7",
          "url": "https://pos.toasttab.com/pricing",
          "checked": "2026-09-25"
        },
        {
          "claim": "AI-powered website that syncs with your POS; the website builder is available once the Toast contract is complete; $0 applies to first device hardware only, software and processing fees apply",
          "url": "https://pos.toasttab.com/products/websites",
          "checked": "2026-09-25"
        },
        {
          "claim": "Online ordering: no commissions, one flat fee per order",
          "url": "https://pos.toasttab.com/products/online-ordering",
          "checked": "2026-09-25"
        },
        {
          "claim": "Card processing: a custom-built rate for your business",
          "url": "https://pos.toasttab.com/products/payments",
          "checked": "2026-09-25"
        },
        {
          "claim": "Toast Tables is built for US restaurants",
          "url": "https://pos.toasttab.com/products/toast-tables",
          "checked": "2026-09-25"
        }
      ]
    },
    {
      "id": "wix",
      "name": "Wix",
      "kind": "General website builder",
      "site": "https://www.wix.com",
      "page": "https://getplacepilot.com/vs/wix/",
      "markdown": "https://getplacepilot.com/vs/wix.md",
      "updated": "2026-09-25",
      "answer": "PlacePilot builds a small business's website from its Google listing in 3 minutes, then keeps working on its search while you change things by chat, from $24.99 a month; socials come with Group.",
      "bestFor": {
        "them": "owners who like to design it themselves",
        "placepilot": "owners with no evenings to build a site"
      },
      "rows": [
        {
          "feature": "Who builds the site",
          "note": "If you would rather not build it yourself",
          "placepilot": "PlacePilot, from your Google listing, your old site and your menu",
          "them": "You, from a prompt or a template, then drag and drop",
          "winner": "placepilot",
          "sources": [
            "https://www.wix.com/plans"
          ]
        },
        {
          "feature": "Keeping it current",
          "placepilot": "Say what changed in a chat and publish the preview",
          "them": "You edit the pages in the Wix editor",
          "winner": "placepilot",
          "sources": []
        },
        {
          "feature": "Google and AI search",
          "placepilot": "A free report on how you rank against businesses nearby, then weekly fixes ready to publish",
          "them": "Technical SEO built in: meta tags, structured data, sitemaps",
          "winner": "placepilot",
          "sources": [
            "https://www.wix.com/restaurant/website"
          ]
        },
        {
          "feature": "Languages",
          "placepilot": "Pages written in your guests' languages for you",
          "them": "Over 180 languages, translated by hand or automatically",
          "winner": null,
          "sources": [
            "https://support.wix.com/en/article/wix-multilingual-an-overview"
          ]
        },
        {
          "feature": "Trying it",
          "placepilot": "A free report and a first version of your site",
          "them": "The free plan, and a 14-day refund on your first upgrade",
          "winner": null,
          "sources": [
            "https://www.wix.com/plans"
          ]
        },
        {
          "feature": "Price",
          "placepilot": "From $24.99 a month for one business, no fee per order; Agency $499.99 for ten",
          "them": "A free plan; paid plans $17 to $159 a month billed yearly (US prices)",
          "winner": "them",
          "sources": [
            "https://www.wix.com/plans"
          ]
        },
        {
          "feature": "Design freedom",
          "placepilot": "Designs and looks made for your kind of business",
          "them": "A large template gallery and a free-form editor",
          "winner": "them",
          "sources": [
            "https://www.wix.com/plans"
          ]
        },
        {
          "feature": "Bookings",
          "placepilot": "Your booking tool, WhatsApp or a request form, linked on every page",
          "them": "Services, classes and hotel rooms booked on the site, from the Core plan",
          "winner": "them",
          "sources": [
            "https://www.wix.com/plans"
          ]
        }
      ],
      "theyWin": [
        "You enjoy designing and want to place every font, photo and section yourself.",
        "You want to start on a free plan and pay only when you connect your own domain.",
        "You want hotel reservations or class bookings run inside the site builder."
      ],
      "placepilotWins": [
        "You have no evenings free to build and maintain your business website.",
        "You want the site to start from what your Google listing already says: hours, address, photos and reviews.",
        "You'd like to see where you rank against the businesses on your street before you change anything.",
        "You want someone to keep checking your search after the site is live."
      ],
      "sources": [
        {
          "claim": "Free $0; Light $17, Core $29, Business $39, Business Elite $159 a month, billed yearly; prices and currency vary by location; 14-day money-back guarantee on the first upgrade; commission-free restaurant orders and reservations and service bookings from Core; hotel reservations",
          "url": "https://www.wix.com/plans",
          "checked": "2026-09-25"
        },
        {
          "claim": "Translate a site by hand or automatically into over 180 languages",
          "url": "https://support.wix.com/en/article/wix-multilingual-an-overview",
          "checked": "2026-09-25"
        },
        {
          "claim": "Promote local tours or equipment rentals on your site",
          "url": "https://www.wix.com/business/solutions/vacation-rental",
          "checked": "2026-09-25"
        },
        {
          "claim": "SEO defaults: server-side rendering, meta tags, structured data, XML sitemaps; Wix-certified designers for hire",
          "url": "https://www.wix.com/restaurant/website",
          "checked": "2026-09-25"
        }
      ]
    },
    {
      "id": "squarespace",
      "name": "Squarespace",
      "kind": "General website builder",
      "site": "https://www.squarespace.com",
      "page": "https://getplacepilot.com/vs/squarespace/",
      "markdown": "https://getplacepilot.com/vs/squarespace.md",
      "updated": "2026-09-25",
      "answer": "PlacePilot makes a small business's site from its Google listing in 3 minutes, in every language its customers use, and keeps improving its search, from $24.99 a month, with socials on the Group plan.",
      "bestFor": {
        "them": "a polished look you arrange yourself",
        "placepilot": "guests who read other languages"
      },
      "rows": [
        {
          "feature": "Who builds the site",
          "note": "If you would rather not build it yourself",
          "placepilot": "PlacePilot, from what your listing, site and menu already say",
          "them": "You, from a template or an AI starting point",
          "winner": "placepilot",
          "sources": [
            "https://www.squarespace.com/design-intelligence"
          ]
        },
        {
          "feature": "Languages",
          "placepilot": "Written for you in the languages your guests use",
          "them": "Through Weglot, free for one extra language up to 2,000 words",
          "winner": "placepilot",
          "sources": [
            "https://support.squarespace.com/hc/en-us/articles/205809778-Creating-a-multilingual-site-with-Weglot"
          ]
        },
        {
          "feature": "AI search",
          "placepilot": "The free report covers Google and AI answers, in your guests' languages",
          "them": "An AI Visibility tool for English-language accounts only",
          "winner": "placepilot",
          "sources": [
            "https://www.squarespace.com/pricing"
          ]
        },
        {
          "feature": "Price",
          "placepilot": "From $24.99 a month for one business, no fee per order; Agency $499.99 for ten",
          "them": "$19 to $99 a month billed yearly; $25 to $139 paid monthly",
          "winner": null,
          "sources": [
            "https://www.squarespace.com/pricing"
          ]
        },
        {
          "feature": "Trying it",
          "placepilot": "A free report and a first version of your site",
          "them": "A 14-day free trial; there is no free plan",
          "winner": null,
          "sources": [
            "https://www.squarespace.com/pricing"
          ]
        },
        {
          "feature": "Bookings",
          "placepilot": "Your booking link, WhatsApp or a request form",
          "them": "Acuity Scheduling, from $16 a month billed yearly, on top of the plan",
          "winner": null,
          "sources": [
            "https://www.squarespace.com/scheduling"
          ]
        },
        {
          "feature": "Restaurants",
          "placepilot": "Your menu as text with prices, in each language",
          "them": "A menu block on every plan; OpenTable or ChowNow from Core",
          "winner": null,
          "sources": [
            "https://www.squarespace.com/pricing"
          ]
        },
        {
          "feature": "Look and layout",
          "placepilot": "Designs and looks made for your kind of business",
          "them": "Designer templates you can restyle freely",
          "winner": "them",
          "sources": []
        },
        {
          "feature": "Selling online",
          "placepilot": "Not handled; use your existing checkout provider",
          "them": "A full shop; 2% fee on Basic, 0% from Core",
          "winner": "them",
          "sources": [
            "https://www.squarespace.com/pricing"
          ]
        }
      ],
      "theyWin": [
        "You love arranging photos and type yourself and want full control of the layout.",
        "You sell products and want a full shop on the same plan."
      ],
      "placepilotWins": [
        "Your customers read other languages and you need the site in theirs without paying per word.",
        "You don't want to spend the trial fortnight building pages.",
        "You want to know how guests search for places like yours before changing a thing.",
        "You want your search checked every week after launch, without a separate tool."
      ],
      "sources": [
        {
          "claim": "Basic $19, Core $29, Plus $49, Advanced $99 a month billed annually; $25, $39, $65, $139 monthly; no free plan, 14-day free trial; online store fee 2% on Basic, 0% from Core; OpenTable reservations or ChowNow ordering; AI Visibility for English-language accounts only",
          "url": "https://www.squarespace.com/pricing",
          "checked": "2026-09-25"
        },
        {
          "claim": "Acuity Scheduling from $16 a month billed annually",
          "url": "https://www.squarespace.com/scheduling",
          "checked": "2026-09-25"
        },
        {
          "claim": "Weglot: version 7.1 only; free for one language and up to 2,000 words",
          "url": "https://support.squarespace.com/hc/en-us/articles/205809778-Creating-a-multilingual-site-with-Weglot",
          "checked": "2026-09-25"
        },
        {
          "claim": "Squarespace AI gives a personalised website starting point",
          "url": "https://www.squarespace.com/design-intelligence",
          "checked": "2026-09-25"
        },
        {
          "claim": "Tock reservations with flat pricing",
          "url": "https://www.squarespace.com/tock",
          "checked": "2026-09-25"
        }
      ]
    },
    {
      "id": "ai-website-builders",
      "name": "AI website builders",
      "kind": "Sites built from a prompt",
      "site": null,
      "brands": [
        {
          "id": "lovable",
          "name": "Lovable",
          "site": "https://lovable.dev"
        },
        {
          "id": "bolt",
          "name": "Bolt",
          "site": "https://bolt.new"
        },
        {
          "id": "durable",
          "name": "Durable",
          "site": "https://durable.com"
        }
      ],
      "page": "https://getplacepilot.com/vs/ai-website-builders/",
      "markdown": "https://getplacepilot.com/vs/ai-website-builders.md",
      "updated": "2026-09-25",
      "answer": "PlacePilot builds a small business's site from the Google listing it already has, with no prompt and no questionnaire, then keeps working on its search for one flat price from $24.99 a month, and on its socials from Group.",
      "bestFor": {
        "them": "people happy to keep prompting",
        "placepilot": "a site that starts from your Google listing"
      },
      "rows": [
        {
          "feature": "Where the site starts",
          "placepilot": "Your Google listing, your old site and your menu",
          "them": "Your prompt (Lovable, Bolt) or three questions (Durable)",
          "winner": "placepilot",
          "sources": [
            "https://bolt.new/use-cases/ai-website-builder",
            "https://durable.com/ai-website-builder"
          ]
        },
        {
          "feature": "How you pay",
          "placepilot": "One flat monthly plan",
          "them": "Lovable and Bolt charge by usage, in credits or tokens",
          "winner": "placepilot",
          "sources": [
            "https://lovable.dev/pricing",
            "https://bolt.new/pricing"
          ]
        },
        {
          "feature": "After launch",
          "placepilot": "Weekly Autopilot checks of your site and search, with the fixes ready to publish",
          "them": "Lovable and Bolt change the site when you prompt them",
          "winner": "placepilot",
          "sources": [
            "https://bolt.new/use-cases/ai-website-builder"
          ]
        },
        {
          "feature": "Google and AI search",
          "placepilot": "A free report ranking you against businesses nearby, then the fixes",
          "them": "Durable sells SEO and GEO with llms.txt; Lovable runs an SEO and AI search review",
          "winner": null,
          "sources": [
            "https://docs.lovable.dev/features/seo-aeo.md",
            "https://durable.com/pricing"
          ]
        },
        {
          "feature": "Bookings",
          "placepilot": "Your booking tool, WhatsApp or a request form on every page",
          "them": "Built in on Durable; on Lovable and Bolt you build them",
          "winner": null,
          "sources": [
            "https://durable.com/pricing"
          ]
        },
        {
          "feature": "Free plan",
          "placepilot": "The free report and a first version of your site",
          "them": "All three, with usage limits; your own domain needs a paid plan",
          "winner": null,
          "sources": [
            "https://lovable.dev/pricing",
            "https://bolt.new/pricing",
            "https://durable.com/ai-website-builder"
          ]
        },
        {
          "feature": "Price",
          "placepilot": "From $24.99 a month for one business, no fee per order; Agency $499.99 for ten",
          "them": "Lovable Pro and Bolt Pro from $25 a month; Durable $25 a month or $22 billed yearly",
          "winner": "them",
          "sources": [
            "https://docs.lovable.dev/introduction/subscription-plans.md",
            "https://bolt.new/pricing",
            "https://durable.com/pricing",
            "https://durable.com/ai-website-builder"
          ]
        },
        {
          "feature": "What it can build",
          "placepilot": "Websites for small businesses",
          "them": "Lovable and Bolt build full web apps too",
          "winner": "them",
          "sources": []
        },
        {
          "feature": "Customers and invoices",
          "placepilot": "An inbox for guest inquiries; no CRM",
          "them": "Durable includes a CRM and invoicing",
          "winner": "them",
          "sources": [
            "https://durable.com/pricing",
            "https://help.durable.com/en/articles/11202148-create-and-send-invoices-to-customers"
          ]
        }
      ],
      "theyWin": [
        "You want to build an app or a client portal, not only a business site, and you're happy to keep prompting.",
        "You need a CRM and invoices next to your site, which Durable gives you."
      ],
      "placepilotWins": [
        "You'd rather not write prompts or fill in a questionnaire, because your Google listing already says what you do.",
        "You want a price that doesn't grow with how many changes you ask for.",
        "You want pages shaped around what your customers need to know before they contact you.",
        "You want the site to keep improving after launch without writing another prompt."
      ],
      "sources": [
        {
          "claim": "Lovable Pro from $25 a month for 100 credits; paid plans needed for custom domains",
          "url": "https://docs.lovable.dev/introduction/subscription-plans.md",
          "checked": "2026-09-25"
        },
        {
          "claim": "Lovable free plan: 5 daily build credits, up to 30 a month; credits measure usage",
          "url": "https://lovable.dev/pricing",
          "checked": "2026-09-25"
        },
        {
          "claim": "Lovable SEO and AI search review, free on all plans",
          "url": "https://docs.lovable.dev/features/seo-aeo.md",
          "checked": "2026-09-25"
        },
        {
          "claim": "Bolt Free $0 with daily and monthly token limits; Pro $25 a month billed monthly; custom domains on paid plans",
          "url": "https://bolt.new/pricing",
          "checked": "2026-09-25"
        },
        {
          "claim": "Bolt: you prompt, Bolt's AI builds the site",
          "url": "https://bolt.new/use-cases/ai-website-builder",
          "checked": "2026-09-25"
        },
        {
          "claim": "Durable Free $0, Launch $25 a month, Grow $49 a month; SEO and GEO, llms.txt, Google Business Profile, bookings and a CRM",
          "url": "https://durable.com/pricing",
          "checked": "2026-09-25"
        },
        {
          "claim": "Durable Launch $22 a month billed annually; answer 3 questions; free plan is a private preview on durable.site",
          "url": "https://durable.com/ai-website-builder",
          "checked": "2026-09-25"
        },
        {
          "claim": "Durable invoices sent by email with a payment link",
          "url": "https://help.durable.com/en/articles/11202148-create-and-send-invoices-to-customers",
          "checked": "2026-09-25"
        }
      ]
    }
  ]
}