Google Business Profile suspended? How a restaurant, bar or tour gets it back

Why was my Google Business Profile suspended?

Because Google decided it breaks the guidelines for representing a business. A removed or suspended profile can disappear for the public, and its owner and managers can't act on it. Google is strict because fake listings are common: in 2025 it removed over 13 million fake Business Profiles and blocked 79 million inaccurate or unverified edits. For a restaurant or a tour company, the trigger is usually something small an owner added in good faith, like a slogan in the name or a meeting point that isn't staffed. If your business was never on Maps to begin with, start with adding your business to Google Maps instead.

How do you get a suspended Google Business Profile back?

1. 1. Open the appeals tool and read the decision

   Sign in with the Google Account that manages the profile and open the Business Profile appeals tool. Pick the profile and the decision: the tool shows the date, the reason, a link to the policy you broke, and whether the decision can be appealed at all.¹

2. 2. Take extra words out of the business name

   Google says unnecessary information in the name can get a profile suspended. "Harbour Café" is a name; "Harbour Café Best Brunch Downtown" is a name plus keywords. Use the name on your sign, menu and receipts, and keep it the same on every listing, which our NAP consistency entry explains.²

3. 3. Check that your address is a place guests or staff use

   A virtual office, a rented mailbox or a P.O. box isn't eligible. A desk in a co-working space only counts with clear signage, staff there and customers received during business hours. A transfer company or a guide who picks guests up at their hotels should hide the address and set a service area, no wider than about 2 hours' drive from base.²

4. 4. Alcohol businesses can't be service-area only

   Businesses whose products need customers to be of a minimum age, such as alcohol, can't be service-area businesses without a storefront. A mobile bar or a cocktail caterer with no venue of its own can't list itself as a service-area business under this rule.²

5. 5. Make sure there is one profile per business

   Google allows one profile per business. If an old listing or a second profile exists for the same place, don't create a third to get around the suspension; Google's help page says plainly not to make a new profile.²

6. 6. Gather proof whose name and address match

   Google lists the evidence that helps: an official business registration, a business licence, tax certificates, or a utility bill for the business, such as electricity, phone, water or internet. Check that the name and address on every document match the profile exactly.¹

7. 7. Send the appeal once, with everything attached

   Attach your files, explain in the text box what you fixed, tick the box confirming the evidence is attached, and submit. Appeals can only be sent once. The status shows as Submitted, then Approved or Not Approved, and Google emails the decision.¹

8. 8. If it is denied, ask for an additional review

   After a denial, Google may do an additional review where you can add evidence you didn't send the first time. In the European Economic Area there may be further ways to challenge the decision.¹

9. 9. If your account is restricted, appeal that first

   A restricted Google Account suspends every profile it manages and can't create or claim new ones. Appeal the account on the My accounts page; once the restriction lifts, appeal each profile. With more than 10 suspended locations, the tool takes one spreadsheet of profile IDs.¹

Checklist

• Decision and policy read in the appeals tool
• Name exactly as on the sign
• Address is a real, staffed location, or a service area is set
• No service-area-only profile if you sell alcohol
• Only one profile for the business
• Registration, licence, tax certificate or utility bill ready
• Name and address on the documents match the profile
• One appeal sent with everything attached

Written by Joseph Jang, Co-founder, PlacePilot