The AI crew tour operators use to fill every seat.
- 8:00Sunrise walk, 6 guests
- 10:30Old town tour, 12
- 2:00Boat trip, 8
- 5:30Sunset tasting, 10
- 7:00Open, on your site now
Why tour operators use PlacePilot
Keep the commission
Viator takes 20-30% of a booking and GetYourGuide takes more; a guest who books on your own site keeps that margin with you.
Show what guests ask first
Route, duration, departure times, meeting point, what's included and the price per person, on every trip.
In the language they plan in
Guests plan in German, French or Italian. Your trips read well in each.
Before a guest books, they check four things
They compare you with the OTA listing
If your own page shows less than GetYourGuide does, they book there.
They look for departure times
No times online means a message and a wait, and most guests don't wait.
They check the weather policy
A clear cancellation and weather rule is what lets a guest book a boat trip days ahead.
They want to book now
A booking button, WhatsApp or a request form on every trip, one tap from a phone.
How PlacePilot compares to other website builders.
Wix alternative
- Wix is best for
- owners who like to design it themselves
- PlacePilot is best for
- owners with no evenings to build a site
Squarespace alternative
- Squarespace is best for
- a polished look you arrange yourself
- PlacePilot is best for
- guests who read other languages
AI website builders compared
- AI builders are best for
- people happy to keep prompting
- PlacePilot is best for
- a site that starts from your Google listing
Logos and names belong to their owners. PlacePilot is not affiliated with them.
Free tools and terms to know.
- Free tool
Google review QR code generator
A QR code and a link that open your Google review form, with a card to print for tables, receipts and messages. - Free tool
Local business schema generator
JSON-LD local business schema for a restaurant, café, tour, rental, transfer or stay, ready to paste into your site. - Free tool
Website grader
A free grade out of 100 for your website, Google listing and reviews, and how nearby businesses compare. - Glossary
Answer engine optimization (AEO)
Writing pages so a search box or an AI assistant can lift a direct answer from them.
Tours & excursions: your questions, answered.
What website does a tour company need?
One page per trip with the route, duration, departures, price, what's included and a way to book, readable by Google and in your guests' languages.
Should I stop selling on GetYourGuide or Viator?
No, keep them for reach; your own site is where guests who already know your name can book without the 20-30% commission.
Can I keep my booking system?
Yes. Your site links to the tour booking software you already use (FareHarbor, Bókun, Rezdy), to WhatsApp or to a request form.
What does the free report check?
How you rank against the tour operators near you, and whether your prices, departures and booking link are online.
For every kind of business
See what is costing you bookings.
Type your business name. In about three minutes you get your new website, how you show up on Google, and the studio to change anything. Free, no card.
Try it free