Toast builds tills. PlacePilot builds your marketing.
PlacePilot gives your restaurant a website and Google and AI search work beside whatever till you use, with no POS contract, from $24.99 a month, and social posts on the Group plan.
- MonGoogle and AI answers checked, fixes ready
- TueYour Toast order link on every page
- ThuThis week's special as a post on Group, ready to approve
- NextThe next fix, waiting for your yes
Pick PlacePilot if
- You're happy with your till and don't want to sign a POS contract to get a better website.
- What you need most is to show up on Google Maps and in AI answers when people search nearby.
- Your guests read the menu in several languages, and the site should speak each of them.
- You want a monthly price you can read before talking to sales.
Pick Toast if
- You're choosing a new POS anyway and want online ordering and card payments from the same company.
- Your menu changes daily and you want the site to follow the POS without anyone touching it.
Side by side
Toast is a point of sale system, and its website is one feature of it. PlacePilot is a marketing team that works with any till.
| Feature | PlacePilot | Toast |
|---|---|---|
| Do you need their POS? | No: it works beside any till (the better pick on this row) | The website builder opens once your Toast contract is complete 2 |
| Hardware | None (the better pick on this row) | Runs only on approved Toast hardware 1 |
| Google search | A free report against the restaurants nearby, then weekly checks and the fixes (the better pick on this row) | Site metadata updated for search as your POS menu changes 2 |
| What you're buying | A website and Google and AI search work, plus social posts on Group | A POS system; the website is one of its products 1,2 |
| Price | From $24.99 a month for one business, no fee per order; Agency $499.99 for ten | POS from $0 a month (Starter Kit) or $69 a month; no separate website price published 1,2 |
| Reservations | Your booking link or a request form on every page | Toast Tables, built for US restaurants 5 |
| Menu updates | Tell the chat, then publish the preview | Change it in the POS and the site follows 2 (the better pick on this row) |
| Online ordering | Not handled; link your existing ordering service | Commission-free, with one flat fee per order 3 (the better pick on this row) |
| Card payments | Not handled | In the restaurant and online, at a rate quoted for your business 4 (the better pick on this row) |
Where these facts come from
- Starter Kit from $0 a month; Point of Sale from $69 a month; pricing for new customers and single locations; runs only on approved Toast hardware; Toast Care support included 24/7. pos.toasttab.com
- AI-powered website that syncs with your POS; the website builder is available once the Toast contract is complete; $0 applies to first device hardware only, software and processing fees apply. pos.toasttab.com
- Online ordering: no commissions, one flat fee per order. pos.toasttab.com
- Card processing: a custom-built rate for your business. pos.toasttab.com
- Toast Tables is built for US restaurants. pos.toasttab.com
Logos and names belong to their owners. PlacePilot is not affiliated with them.
Last updated
Why owners pick PlacePilot over Toast
No POS contract to get a website
Toast's website builder opens once your Toast contract is complete. PlacePilot works beside Square, Clover, Lightspeed, Toast or a cash drawer.
Built to be found, not to take payments
PlacePilot starts from how you rank on Google Maps and in AI answers against the restaurants near you, then fixes what is missing: hours, prices, a menu Google can read.
A price you can read
PlacePilot's plans are on its pricing page, from $24.99 a month. Toast publishes no separate website price, and software and processing fees come on top of the POS plan.
Marketing beyond the site
On the Group plan, PlacePilot makes posts and short videos from your own photos and sends them when you approve. Every plan gets weekly Autopilot checks of your site and search.
Moving from Toast
- 1
Type your business name
PlacePilot reads your Google listing, your current site and your menu. Free, no card.
- 2
Check the new site
About 3 minutes later your hours, menu, prices and photos are already on it.
- 3
Bring your links
Your ordering, booking and payment links go on every page, so guests keep using what works.
- 4
Publish, then point your domain
It goes live on a free address first. Then connect the domain you own; your old site answers until you do.
Questions
Can I get a Toast website without Toast POS?
Toast's website FAQ says the builder opens once your Toast contract is complete, before the POS goes live. So the site comes with a Toast account, not on its own.
How much does a Toast website cost?
Toast doesn't publish a separate website price. Its pricing page lists the Starter Kit from $0 a month and the Point of Sale plan from $69 a month, and says software and processing fees apply.
Can I use PlacePilot alongside Toast?
Yes. PlacePilot doesn't replace your till. Give the chat your Toast online ordering link, or any booking link, and it goes on your site once you approve the preview.
Which is better for a restaurant's Google ranking?
PlacePilot. It starts from where you rank against the restaurants near you and fixes what is missing, like hours that differ between sites, missing prices, or a menu in one language only. Toast keeps your menu and page metadata current from the POS.
Compare PlacePilot with
Keep your till. See what your website is missing.
Type your business name. In about three minutes you get your new website, how you show up on Google, and the studio to change anything. Free, no card.
Try it free