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Brand

Your brand, written down.

From your own logo, colors, type and photos, PlacePilot writes your brand book: what to use, where, and what to avoid.

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The cover of Bavel's brand book: “Brand guidelines” in its serif on its blue, its B mark, and a photo of its open kitchen

Your logo, and how not to use it

Six rules to hand whoever prints your menu, paints your sign or makes your next post.

Your colors, with their codes

How much of each to use, and every code a printer or a designer asks for.

Bavel's colors in its brand book: how much of each to use, each color's hex and RGB codes and what it's for, the text pairings that read and the ones to avoid

Type sized for every use

Headline, subhead, body and label, each with its face, weight and size.

Bavel's type in its brand book: EB Garamond for headings and Manrope for reading, with the headline, subhead, body and label sizes

Your own photos, picked

The pictures that show the business at its best, from its site and listing.

Six of Bavel's own photos picked for its brand book: drinks at the bar, plates on marble, the open kitchen and the dining room

Cards, pages and screens from your book

Coming soonMade from a brand’s book and checked against it: the logo untouched, only its colors, its own type.

Son of a Tailor's care card, front: a white T-shirt on a wooden hanger over “Care, kept close.” in its serif
The care card's back: how to sort, wash, dry and iron the shirt, in rows under “How to care for it”
Son of a Tailor · A care card for its cotton T-shirt, front and back
Kaorium's page: “Choose up to three words.”, word chips with Warm and Woody picked, and its glass butterfly on pale green
Kaorium's conversation card: “A scent, in your words”, with lines for three words, the vials tried and a memory
Kaorium · A page to put a scent into words, and the card an advisor fills in

See your brand book, free.

Type your business name. In about three minutes you get your new website, how you show up on Google, and the studio to change anything. Free, no card.

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