Get your business found in AI search
Guests now ask an AI where to eat, stay or book, and it names very few places: in SOCi's 2026 study, ChatGPT recommended 1.2% of the brand locations it was asked about. Each guide below says what one engine reads and what to fix first.1
Last updated
One guide per engine
Who reads what
| ChatGPT | Google AI Overviews | Perplexity | Gemini | |
|---|---|---|---|---|
| Your own website | ||||
| Google Business Profile | – | – | ||
| Yelp | – | |||
| Tripadvisor | – | – | ||
| Viator | – | – | ||
| OpenTable | – | – |
A dot means that engine's guide cites a source showing it reads there; a dash means we found none, not that it never does. Logos and names belong to their owners. PlacePilot is not affiliated with them.
What all of them have in common
- 01
The answer comes first
Say what you are, where, and when you open in the first lines of a page. That part of a page drew the largest share of ChatGPT's citations in Kevin Indig's 2026 study.2
- 02
Your own site, then your listings
Businesses' own websites made up 42% of the local AI citations BrightLocal counted in September 2026, Google Business Profiles 28.6% and Yelp 9.5%. Keep all three current and saying the same thing.3
- 03
Reviews, and plenty of them
The places ChatGPT picked in SOCi's 2026 study were well reviewed, so ask every guest and answer what they write.1
- 04
Structured data that matches
Schema.org markup for your name, address and hours helps, as long as it says what the page says. Google asks for that match.4
Read more about AI search
Where these facts come from
- ChatGPT recommended 1.2% of the brand locations it was asked about; recommended locations averaged 4.3-star ratings (locations of multi-location brands, published 28 January 2026)
- 44% of ChatGPT's citations came from the first third of a page (Kevin Indig's study, February 2026)
- Of 1.9 million citations in ChatGPT, AI Mode and AI Overviews answers to local searches (1,342 business locations), business websites made up 42%, Google Business Profile 28.6% (28.5% in the page's text) and Yelp 9.5% (published 16 September 2026)
- Google asks that structured data match the visible text of the page, and needs no special schema for AI features
Free Search & AI audit
See what AI search would find
One scan reads your Google listing, your website and your listings on other sites: most of what these engines read.
It checks
- Hours, categories and website on your Google listing
- Your rating and review count against the places around you
- Business markup and a page of common questions on your site
- The same name, address and phone on every listing we find
Then PlacePilot
- The report says which listing field to fix and where
- The site PlacePilot builds gives every page its title, description and business markup
Not checked yet: Whether any AI engine names you today.