Reserve with Google: how to add a booking button for your restaurant or tour
Reserve with Google lets guests book a table, tour or class without leaving Google Search or Maps. Google does not take the booking itself: you turn it on from the Bookings tab of your Business Profile by picking a supported booking provider, and Google says the provider appears on your profile within a week.
Key takeaways
- You need a verified Business Profile and an account with one of Google's partner booking providers.
- Google's partner page listed 436 providers on 19 October 2026, OpenTable, Resy, SevenRooms, TheFork and Bookeo among them.
- Google charges nothing to show the button, but your provider might, so ask about its fees for Google bookings.
- No partner provider? You can still add your own booking or reservation link to the profile.
- Tours and attractions go through Google's Things to do program, with free listings through a connectivity partner.
What does Reserve with Google do for a restaurant or tour?
A guest who finds you on Search or Maps picks a time, books and, where you ask for it, pays with Google Pay, all without opening your website. The booking still lands in the system you already run, so there is no second diary to keep. Google's Maps help says it works only in certain countries, and only through scheduling providers Google supports. A complete listing also helps you rank higher on Google Maps, and that is where the booking button sits.
How do you set up Reserve with Google?
1. Verify your Business Profile
The Bookings tab is part of your Google Business Profile, so claim and verify it first. Our free Google Business Profile audit shows what the listing is missing.1
2. Check that your booking system is a partner
Look for your table, tour or class system on Google's partner page. If it is there, ask it how to switch on Google bookings and what it charges for them.4
3. Open Bookings and choose Get started
On your Business Profile, select Bookings, then Get started, pick your provider and select Done. Google says the provider appears on your profile within a week.1
4. Add a waitlist if you run a restaurant
Restaurants can also show a Join waitlist button, set up from the Waitlists tab with a partner provider. To remove the button later, unregister it with that provider, not with Google.1
5. No partner? Add your own booking link
Under Booking on Search, or Edit profile on Maps, select Add link and paste your booking page. You can add up to 10 links for each action and mark one as Business preferred, though Google shows no performance data for your own links.2
6. Remove links you did not add
Google's partners can put their own booking or ordering links on your profile. If one sends guests to a site you don't use, remove it from the same links settings.2
7. Tours and attractions: use Things to do
Tour operators and activity providers reach Google through Things to do. Google asks them to connect through their booking software's connectivity partner, which lists their tours for free; ads are optional and charged per click.5
8. Spell out your cancellation policy
Google applies the business's own cancellation policy to every booking made through it and shows that policy at checkout. Write it in your booking system before the button goes live.3
Checklist
- Business Profile verified
- Booking system found on Google's partner page
- Provider's fee for Google bookings checked
- Provider selected under Bookings
- Waitlist set up (restaurants)
- Own booking link added if there is no partner
- Unwanted third-party links removed
- Cancellation policy written in the booking system
Questions
Is Reserve with Google free?
Google does not charge you to show the booking button, but it warns that your booking provider might. Ask your provider what it charges for bookings that come from Google.
How long does Reserve with Google take to show up?
Google says your booking provider appears on your Business Profile within a week of selecting it in the Bookings tab.
Can I use Reserve with Google without OpenTable?
Yes. Any provider on Google's partner page works, from Resy and SevenRooms to TheFork. Without one, you can add your own reservation link to your profile instead.
Does Reserve with Google work for tours?
Tours and attractions use Google's Things to do program instead, connected through the operator's booking software. Listings there are free.
Who handles cancellations made on Google?
The business does. Google applies the business's own cancellation policy and says it is not responsible for a business's cancellation or refund rules.
Do hotels use Reserve with Google?
No. Hotels and other lodging connect through a separate lodging program in Google's Actions Center.
From PlacePilot's data · Reserve with Google providers we counted
Google's Reserve with Google partner page named 436 different booking providers when we read it on 19 October 2026. Bookeo, a booking system for tours and activities, is one of them.
We counted the provider names listed under "View availability and make bookings directly with" on google.com/maps/reserve/partners, removing two names listed twice. The page does not say which countries each provider covers, so check that your provider works where you are.
Sources
- Google Business Profile Help, Set up bookings through a provider · read
- Google Business Profile Help, Manage your local business links · read
- Google Maps Help, Make a reservation in Google Maps · read
- Google, Reserve with Google integrations · read
- Google Ads Help, Introducing Things to do on Google · read
- Google for Developers, Google Actions Center · read
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