Hootsuite pricing (2026): what a restaurant or tour company pays per user
Hootsuite charges per user: Standard is $99 per user a month billed annually for up to 10 social accounts, Professional $199 with unlimited accounts, and Advanced $399 with approvals. There is no free plan, only a 14-day trial, so a café with one person posting to Instagram, Facebook and Google pays $1,188 a year at the list price.
Key takeaways
- We read Hootsuite's prices on its plans page on 8 November 2026, which lists them on annual billing, before tax.
- Every plan is priced per user seat, and each extra person who logs in is another seat.
- Standard connects up to 10 social accounts; Professional and Advanced connect as many as you like.
- Approval workflows, where an owner signs off a post before it goes out, start on Advanced at $399 per user a month.
- The trial charges your card when it ends unless you cancel first.
How much does Hootsuite cost?
| Plan | Price | Billed | What it includes |
|---|---|---|---|
| Standard | $99 per user a month | Annually | Up to 10 social accounts, unlimited scheduled posts, AI post and image drafts, one inbox for messages, brand and competitor monitoring |
| Professional | $199 per user a month | Annually | Everything in Standard, unlimited social accounts, automated inbox replies, trend forecasts up to 90 days ahead, custom reports |
| Advanced | $399 per user a month | Annually | Everything in Professional, content approvals, message assignment and routing, team performance reports |
| Enterprise | Custom | By quote after a demo | Everything in Advanced, single sign-on, compliance tools, advanced listening and analytics |
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Who is Hootsuite for?
Hootsuite suits a business with a marketing team: several people, many accounts, and the need to monitor brand mentions and competitors. For a single café or a tour company with one person posting to a few accounts, Standard's $99 a month buys far more than it needs. A cheaper scheduler like Buffer charges per channel instead of per user. For how often to post once you pick a tool, read how often a business should post on social media.
How does Hootsuite compare with PlacePilot?
Pick PlacePilot if
- You want captions written for you from your menu, tours or rooms, and approve each one before it goes out.
- You want one plan for the website, the Google listing and the posts. Here is what that looks like for restaurants.
Pick Hootsuite if
- Several people handle your social accounts and messages, and you want one inbox with assignments.
- You need social listening and competitor benchmarks along with scheduling.
- You run more than 10 accounts across several venues, on Professional or above.
| Feature | PlacePilot | Hootsuite |
|---|---|---|
| Who writes the posts | PlacePilot, in your business's voice (the better pick on this row) | You, with Hootsuite's AI drafts |
| Approving posts | Ask-me-first approval on Group (the better pick on this row) | On Advanced only, $399 per user a month |
| Website and search | Built and checked every week in the same plan (the better pick on this row) | No website or search checks |
| Accounts on the entry plan | Up to 5 social channels on Group | Up to 10 social accounts on Standard (the better pick on this row) |
| Social listening | None | Brand and competitor monitoring from Standard (the better pick on this row) |
Source1
Questions
How much does Hootsuite cost per month?
Standard is $99, Professional $199 and Advanced $399 per user a month, billed annually, as listed on Hootsuite's plans page on 8 November 2026. Enterprise is priced by quote.
Is Hootsuite free?
No. Hootsuite has no free plan; every paid plan has a 14-day free trial, which bills you when it ends unless you cancel.
How many social accounts does Hootsuite Standard include?
Up to 10, for example five Facebook pages and five Instagram profiles. Professional and Advanced include unlimited social accounts.
Can I pay for Hootsuite monthly?
Yes. Hootsuite offers monthly and annual billing on Standard, Professional and Advanced, and annual billing has the lower rate per user. The plans page lists only the annual prices.
Does Hootsuite charge per user?
Yes. Plans are sold per user seat, so each team member who needs access is another seat at the plan's price.
Sources
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