Later pricing (2026): what a café, bar or holiday let pays to schedule posts
Later has three self-serve plans: Starter at $18.75 a month, Growth at $37.50 and Scale at $82.50, each billed yearly. Starter covers one profile on each network, one user and 30 scheduled posts per profile a month, which suits a single café posting most days to Instagram and Facebook. Its pricing page lists no free plan, only a 14-day trial.
Key takeaways
- We read Later's prices on its pricing page on 9 November 2026, which lists them billed yearly, in US dollars before tax.
- A social set is one profile on each network Later supports, so Starter's one set means one Instagram, one Facebook, one TikTok and so on.
- Starter allows 30 scheduled posts per profile a month, counted when you schedule them, and cannot add users or extra sets.
- Approvals and a shared inbox for comments and messages start on Growth at $37.50 a month.
- Later posts to eight networks, and Google Business Profile is not one of them.
How much does Later cost?
| Plan | Price | Billed | What it includes |
|---|---|---|---|
| Starter | $18.75 a month | Yearly | 1 social set (8 profiles, one per network), 1 user, 30 posts per profile a month, 5 AI credits a month, 3 months of analytics, Link in Bio |
| Growth | $37.50 a month | Yearly | 2 social sets (16 profiles), 2 users, 180 posts per profile a month, 50 AI credits, approvals, a social inbox, 1 year of analytics |
| Scale | $82.50 a month | Yearly | 6 social sets (48 profiles), 4 users, unlimited posts, 100 AI credits, competitor benchmarking, brand mentions, 2 years of analytics, priority support |
Source1
Who is Later for?
Later suits a business that plans its feed visually: a café, a cocktail bar or a holiday let whose Instagram grid is its menu and its brochure. Starter's 30 posts per profile a month is about one a day on each network, enough for most single venues. A restaurant group with a manager per site, or anyone who needs approvals, starts at Growth. For how often to post once you pick a tool, read how often a business should post on social media, and for a per-user alternative see Hootsuite's pricing.
How does Later compare with PlacePilot?
Pick PlacePilot if
- You want posts written for you from your menu, rooms or tours, and approve each one before it goes out.
- You want your Google listing posted to as well, and your website in the same plan. Here is what that looks like for restaurants.
Pick Later if
- You plan Instagram and TikTok on a visual calendar and want a Link in Bio page with it.
- One person posts for one venue, and 30 posts per profile a month is enough.
- You want competitor benchmarks for up to 20 accounts, on Scale.
| Feature | PlacePilot | Later |
|---|---|---|
| Who writes the posts | PlacePilot, in your business's voice (the better pick on this row) | You, with AI captions on credits |
| Google Business Profile posts | Included on Group (the better pick on this row) | Not one of Later's eight networks |
| Website and search | Built and checked every week in the same plan (the better pick on this row) | A Link in Bio page only |
| Entry price for posting | $74.99 a month on Group, billed monthly | $18.75 a month billed yearly (the better pick on this row) |
| Profiles on the entry plan | Up to 5 social channels on Group | 8 profiles, one per network (the better pick on this row) |
Source1
Questions
How much does Later cost per month?
Starter is $18.75, Growth $37.50 and Scale $82.50 a month, billed yearly, as listed on Later's pricing page on 9 November 2026. Paying monthly costs more, since Later says yearly saves 25%.
Is Later free?
Later's pricing page lists no free plan. Each of the three plans starts with a 14-day free trial.
What is a social set on Later?
One profile from each network Later supports: Instagram, Facebook, TikTok, Pinterest, LinkedIn, YouTube, Threads and Snapchat. Starter has one set, Growth two and Scale six.
How many posts can I schedule on Later Starter?
30 per profile per month, counted when you schedule them. With one Instagram and one TikTok account that is 30 for each, 60 in all.
Can Later post to Google Business Profile?
No. Later's networks are Instagram, Facebook, TikTok, Threads, YouTube, Pinterest, LinkedIn and Snapchat. Google posts are made on the Business Profile itself or with a tool that connects to it.
Does Later have a discount for nonprofits?
Yes. Later says qualified nonprofits get 50% off the yearly Growth plan.
Sources
Read next
See how your business shows up.
Build your site free from your Google listing, then let the Group plan write and post for you on up to 5 channels. Ads & socials
Try it free