Metricool pricing (2026): what a restaurant or café pays to schedule its posts
Metricool has a free plan for one brand and two paid plans priced by how many brands you manage: Starter from $20 a month on the annual plan ($25 paid monthly) and Advanced from $53 a month ($67 monthly). A single restaurant or café fits on Free until it wants more than 20 scheduled posts a month or a LinkedIn page.
Key takeaways
- We read Metricool's US prices on its pricing page on 6 November 2026, on both the Annual and the Monthly tab.
- The free plan covers one brand, schedules up to 20 posts a month and keeps 30 days of analytics.
- Starter costs $20 a month on the annual plan for up to 5 brands, or $25 paid month to month.
- Metricool counts each location as its own brand, so two cafés with two Google listings need a paid plan.
- Posting to X needs a paid plan plus $10 a month per connected account, and VAT is added on top of the listed prices.
How much does Metricool cost?
| Plan | Price | Billed | What it includes |
|---|---|---|---|
| Free | $0 | Free forever | 1 brand, every network except LinkedIn and X, up to 20 scheduled posts a month, 5 competitor profiles, 30 days of analytics, the AI assistant |
| Starter, up to 5 brands | $20 a month | Annual plan; $25 a month paid monthly | Unlimited publishing under a fair use policy, LinkedIn, 100 competitors, analytics with unlimited history, PDF and PPT reports, Canva and Google Drive |
| Starter, up to 10 brands | $36 a month | Annual plan; $45 a month paid monthly | Everything in Starter for up to 10 brands |
| Advanced, up to 15 brands | $53 a month | Annual plan; $67 a month paid monthly | Everything in Starter, team and client access with roles, a post approval system, custom report templates, the Data Studio connector and the API |
| Advanced, 25 or 50 brands | $85 or $159 a month | Annual plan; $107 or $210 a month paid monthly | Everything in Advanced for up to 25 or up to 50 brands |
| Custom | On request | Contact sales | Any number of brands, white label, a dedicated account manager and custom AI assistant credits |
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Who is Metricool for?
Metricool suits an owner or a marketer who already writes posts and wants one calendar for Instagram, Facebook, TikTok and the Google Business Profile, with analytics on what worked. One café or one tour company can stay on Free for a long time if it posts a few times a week. Agencies and groups with many locations get the most from Advanced, where each venue is a brand with its own reports. For a plan of what to post and how often, see our guide to social media for small business.
How does Metricool compare with PlacePilot?
Pick PlacePilot if
- You have no time to write captions and want posts drafted in your business's voice, sent for your approval or posted on Autopilot.
- You want the website and the Google listing looked after by the same team that writes your posts. See how it works for restaurants.
Pick Metricool if
- You write your own posts and want a free scheduler for one location.
- You manage several venues or clients and want each one reported on separately.
- You want competitor tracking and detailed analytics next to your calendar.
| Feature | PlacePilot | Metricool |
|---|---|---|
| Who writes the posts | PlacePilot drafts them in your business's voice (the better pick on this row) | You do, with an AI assistant |
| Website and search | Your site and weekly search checks in the same plan (the better pick on this row) | Scheduling and analytics, no website builder |
| Entry price | $74.99 a month on Group, the plan with socials | $0 for one brand, or $20 a month on Starter (the better pick on this row) |
| Many venues on one account | Group covers 1 business, Agency 10 | Up to 50 brands on Advanced (the better pick on this row) |
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Questions
How much does Metricool cost per month?
Starter is $20 a month for up to 5 brands on the annual plan, or $25 paid monthly. Advanced starts at $53 a month on the annual plan, or $67 monthly. Those are the US prices on Metricool's pricing page on 6 November 2026, before VAT.
Is Metricool free?
Yes. The free plan has no time limit and covers one brand, every network except LinkedIn and X, up to 20 scheduled posts a month and 30 days of analytics.
What counts as a brand in Metricool?
One business, brand or client, with one profile on each network. Metricool treats each location as its own brand, so each Google Business Profile needs one.
Does Metricool charge per social network?
No. You can connect as many networks as you like to a brand. X needs a paid add-on and LinkedIn needs Starter or Advanced.
Can I cancel Metricool at any time?
Yes. Your paid plan runs to the end of the billing cycle you paid for, and the account then goes back to the free plan.
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